My Work
Browse my work spanning years, a variety of clients and projects. Don’t see something here that you expected? This isn’t everything I’ve done, don’t be afraid to ask for more.
Web Work
Friends of James River Park
Site Redesign
Billy Jack's
Site Redesign
On the Road Collaborative
Site Redesign
Project Details
While working at Digital Minerva, my team and I worked to design a brand new site for this wonderful nonprofit. We worked closely with the brand developer to ensure that his initial aesthetic vision for On The Road was successfully translated to the web. The site’s use of gold and black, heavy all-caps fonts, and a photo-heavy design informs users of this organization’s mission right from the homepage. This new site needed to portray On the Road as the bold, inspiring, and inuential nonprot that they are. Their previous site did not do them the justice they deserved and this new site allows them to put their best foot forward for both potential donors and students.
Rebranding Design
Logo Design
Finch Bicycles
Logo Design
Project Details
As an avid cyclist, my partner dreams of one day starting his own bicycle company – aptly named Finch Bicycles. So I decided to create a logo and brand for this (now) fictitious company. With the branding, we wanted to achieve a modern and unique take on the classic bicycle emblematic logos. The iconic Finch F is custom work with a hidden finch inside.
Buddy Harlow Audio Co.
Logo Design
Project Details
A local audio engineer came to me in need of a logo that showed off his skills and his gritty vibe. He requested something that showcases “nerdy audio stuff” thus the sound wave, and drawing of audio equipment! This encapsulates his professionalism, yet shows that he works with edgier, heavier music clients. In the end, the client was thrilled with the final product!
K Brown Photography
Logo Design
Project Details
A local photographer came to me seeking a rebrand — including a logo design. She wanted something professional, sleek, modern, and not too colorful. Fun fact: she originally told me that she didn’t want color in her branding at all, but we decided that some brown would give an element of warmth and approachability. I created this logo, Instagram highlights, branding icons, and many Instagram posts for this client.
Print Designs
Mary Baldwin University
Mailer Design & More
Project Details
While working at Digital Minerva, I was tasked with creating the mailer for our client, MBU’s annual Day of Giving. This mailer was sent to alumni, current students, donors and more. The mailer had to tie into their MBU Empowers campaign aesthetics, thus the gold spring, blue tinted portraits and more. I also helped MBU revamp their Admissions campaign, and Giving Day campaigns, where I created postcards, social posts, mailers, and more.
The Bluestone: Bold
Yearbook Cover Design
Project Details
While Co-Editor-in-Chief of The Bluestone yearbook at JMU, I created a theme for the book to follow in both visuals and text: Bold. I lead the design team to create a book-wide design scheme that was modern, featured bright colors, and stand-out typographical choices. I designed the book’s cover to grab our audience’s attention and give them a taste of the eye-catching design waiting for them inside.
WXJM
Poster Design
Project Details
While working as the Publicity Designer for WXJM, I worked to create a brand identity for the radio station. And this poster was part of a university-wide campaign to promote our station and raise awareness that we were back on air. WXJM is known for being quirky and counter-culture, so I wanted to reflect that in this eye-catching, yet odd design.
Digital Ads
Highpoint
Custom Client-Branded Google Ad Set, While Working at LoopNet, CoStar Group
667 Madison Ave
Custom Client-Branded Google Ad Set, While Working at LoopNet, CoStar Group
Preston Sherry Plaza
Custom Client-Branded Google Ad Set, While Working at LoopNet, CoStar Group
Copy Writing
Project Details
While working at Rocket Pop Media, I wrote and created dozens of email marketing campaigns for several clients. Each campaign was tailored to the client’s brand and audience, with unique content in every email.
I worked directly with ATiR Natural Nail Care to brainstorm, generate, write, and design content for their weekly email marketing campaigns for their loyal customer base. I also worked directly with Federal Realty to brainstorm, generate, and write monthly email marketing campaigns for each of their 7 high-end shopping districts in the DC Metro area.
Project Details
While working at Digital Minerva, I worked with Shenandoah Valley Airport (SHD) to completely restructure, reorganize, and edit the copy for their entire site. I spent many hours researching, plotting a new site map, interviewing, copy editing, and copywriting to create a well-organized and well-written site that communicated SHD’s offerings to its customer base, and marketed the airport to the region.
Project Details
This is a non-fiction long-form literary journalism piece that centers around the poor working conditions of waitresses – centered around a waitress that I conducted several interviews with.
Read the article now. (TW: this article contains details of sexual harassment, read with care.)
Project Details
This research paper analyzes speeches and petitions to argue the relevance of women’s roles in activism in the 19th century.
This paper was selected for presentation at JMU’s General Education Conference.
Bonus: Visual Art
Portrait of Marlee
Digital Portrait
Project Details
This was a project I did for fun a few years ago. A mosaic-style portrait of my best friend, created in Adobe Illustrator. This piece was selected to be presented in a limited-run display at the Baltimore Museum of Art in my hometown of Baltimore, MD.
Frida Kahlo Animation
Animation
Project Details
This is another project I did for fun. I took Frida Kahlo’s famous painting “Self-Portrait with Thorn Necklace and Hummingbird” and animated it in Adobe Photoshop. Frida is my long-time favorite artist, and this is one of my favorite paintings of hers, as is Las Dos Fridas.