Client
- ATiR Natural Nail Care, a high-end nail salon that educates clients on natural nail care. ATiR has multiple locations in VA, and a full product line.
Services
- Web design
- UX Design
- Copy writing (for site, socials, and email marketing)
- Website build (in Shopify)
- Social media strategy & management
- Branded photoshoot
- Re-brand strategy
- Email marketing campaigns
Deliverables
- A 100% redesigned and rebuilt mobile-friendly website
- Brand new color palette and visual brand
- Weekly email marketing newsletters to clients
- Facebook, Instagram, and Pintrest management
Digitals
- atirnncc.com
- Email marketing
Project Info
Challenge
While working at Rocket Pop Media, ATiR Natural Nail Care came to us looking for a digital rebrand. They needed a new website, social media management, and weekly email marketing campaigns, all complete with a new and cohesive brand. While they do have multiple locations around VA, ATiR was looking to shift their online focus to their product line instead of on-site services. And they wanted to educate the general public on the importance of nail care.
Solutions
- Rebrand: After creative briefs and meetings with the client, we laid down the frame work for their new visual and contextual brand. We decided on a clean, modernized, sleek brand that married their clinical style of nail care with the aesthetic side of manicures.
- Site Redesign: With this in mind I redesigned their site to align with their new brand, and to drive product sales over on-site services. As their brand strategist I also wrote all of the copy for the new site, to ensure cohesive messaging throughout and to educate the customer base on the importance of nail care.
- Social Media Management: I also managed their social media accounts and created on-brand content weekly. Under my management, their Instagram saw a 42% follower increase in just a few months – without any influencers or paid ads.
- Email Marketing Campaigns: I also work to research/develop the content, copy write, and design ATiR’s weekly email marketing campaigns to their customers. Currently the average open rate is an average of 62% in an industry that typically has an open rate of 16.6%.