Client
- Billy Jack’s Shack, a laid-back burger, craft beer, and chicken restaurant with 3 locations across the east coast
Services
- Web design
- Content edits
- Website build
(in WordPress, using Divi)
Deliverables
- Brand guide
- 6 Pages
- Home
- Harrisonburg
- Charlotte
- Lauderdale by the Sea
- Story
- Bone Club — entirely new page with original content
Website
Project Info
Challenge
While working at Digital Minerva, our long standing client, Billy Jack’s came to us in need of a site refresh — their old site had become too outdated and wasn’t an accurate representation of their brand. The new site design needed to reflect the chain’s laid-back vibe and cool culture. Since BJ’s is an iconic establishment in Harrisonburg, and beyond, we didn’t want to change the site up too much and confuse loyal fans with a huge shake-up to the recognizable brand.
Solution
I redesigned 5 pages, and created a brand new pages to show off the client’s loyalty club. On the location pages, I gave special attention to the menu to create an easier, more streamlined process to view their long list of food items — without having to scroll forever. After working with this client for years, I had developed a strong sense of their brand: relaxed, quirky, and friendly, and I worked hard to infuse this into the redesign. I also spent time to craft a brand guide for the business, so that they can remain consistent across platforms and locations.
Homepage Before
Homepage After
Location Page Before
Location Page After
